Lyft pledges to cancel out the carbon from your next ride

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Lyft, the ridesharing technology company, announced that it’s balancing out the carbon emissions from its fleet by purchasing carbon offsets. Basically, this means the firm will plow some of its revenue into funding projects that reduce greenhouse gases — think: planting trees or investing in wind energy projects — in order to cancel out the emissions from themore-than-a-million rides its app facilitates each day.

The carbon-neutral pledge suggests the company is taking some responsibility for the roughly 50 million monthly rides serviced through its platform.

Transportation, primarily driven by an increase in vehicle miles, has surpassed the power sector as the largest source of climate emissions in the United States.