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2008 Winner

Green Zebra

Category: Environmental & Sustainability Education
- Small Company –

Video by Rick Bacigalupi − www.BaciPix.com

The Green Zebra guide is a coupon book containing more than 200 discount offers from environmentally conscious and community-oriented local businesses such as organic restaurants and markets, eco-friendly retailers, spas, yoga and pilates studios, independent bookstores, bike shops and museums. More than just a coupon book, the guide was designed to promote informed consumer choice by offering practical tips for eco-friendly living. Its numerous articles present simple action steps that even busy people can take in pursuit of a healthy and sustainable lifestyle.

Green Zebra’s grassroots PR campaign pushes sustainability into the mainstream. The guide is distributed online, at public events, through select retailers, and as company gifts for clients and employees. Dozens of schools and non-profit organizations have embraced it as a fundraising tool. Green Zebra offers a San Francisco, Marin and Peninsula guide and, in each region, has partnered with a solar energy company to provide a local school with an educational system, and has designated a local environmental group working with children as its charitable beneficiary.

The Green Zebra website lists each guide’s participants, provides links to more detailed coverage of the article topics, and displays a dynamic green events calendar (also available via Comcast Video on Demand). Though primarily focused on consumer education, Green Zebra also impacts the business community by encouraging companies to keep raising the bar as they "green" their operations.

The Green Zebra is printed on 100% recycled paper made from 98% post consumer waste and processed chlorine free. One hundred percent of the company’s carbon emissions are offset through Native Energy.

Contact: Anne Vollen or Sheryl Cohen
415-346-2361
sheryl@thegreenzebra.org
www.thegreenzebra.org